As part of its planned expansion on the European continent, Lidea is investing in a new seed production and packaging plant in Brăila, Romania.
Within this unit, the entire processing cycle for multicrop seeds (corn, sunflower, cereals, rapeseed and soybean) will be managed, from the reception of the seeds from the farmer to their packaging.
Olivier Paul, Deputy Chief Executive Officer stated: “This investment is the concrete expression of our determination to expand in Eastern Europe, in close proximity to fast-growing cereal and oilseed/protein crop production areas. Our success will depend on being ever closer to our markets and to our end customers, the farmers.”
Romania is an important strategic market. The Brăila plant will be a logistics hub serving the Eastern and South Eastern European markets. Locally, Lidea collaborates with a network of farmers for seed multiplication to obtain varieties adapted to local soil and climatic conditions and that meet the highest European quality standards through full traceability.
“Satisfying customers by meeting their quality, service and performance requirements is of paramount importance to us. Operational excellence is one of Lidea’s key success factors and is implemented on a daily basis in all its plants,” said Natalia Albu, Director of Operations in Romania.