Three Euralis products have just been elected « Product of the Year 2020 ». Qualité Traiteur, for its pre-sliced cakes and Maison Montfort for its mini-jars of foie gras and pure duck sausage. These Prizes are a great pride for our brands which are recognised for their effors in product innovation.
Throughout 2020, the three distinguished products will display the famous red logo on their packaging. And this logo is really an asset ! N°1 in France for all product categories combined with 90 % awareness, it is also N°1 in terms of consumers and distributors confidence. It definitely encourages people to buy the product -76 % – and remains a guarantee of satisfaction for 75 % of consumers. 500 users at least give their opinion and vote for each new product they taste. Indeed, the consumers are considered to be the only real experts to assess the interest of new products. Finally, this reward illustrates the importance we bring to innovation at Euralis : we consider that taking a new product to market creates value, generates traffic, sales and customer satisfaction.