Demand quality, a right for all. Guarantee quantity, a duty for us.
Euralis has a proactive policy, the aim of which is to balance higher volumes with a permanent improvement in quality thanks to the efforts of its members and employees. The key to success lies in sustainably profitable agriculture, in France and in all the markets which rely on our capacity to produce enough to satisfy increasing demand.
REAFFIRMING OUR PRODUCTS’ REPUTATION FOR EXCELLENCE
Euralis never stops adapting and inventing, finding a way around the unnecessary conflict between quantity and quality. We won’t achieve anything playing the “low cost” game. We could always produce more, faster, more cheaply, elsewhere. But there would be exorbitant social, environmental and health costs. It would be contrary to France’s agricultural calling, its reputation, the notion of excellence attached to its products. And contrary to our policy of upholding the purchasing power of those working in our supply chain and or our members, the farmers of the South-West.
PUTTING AGRICULTURE AND FOOD PROCESSING IN THEIR RIGHTFUL PLACE
Euralis works hard to uphold this tradition of excellence, all the while meeting quantity targets. This is the price to pay to keep an agricultural industry in France. Agriculture and the food processing industry are the keys to our food self-sufficiency, but also to preserving the rural way of life. It is France’s top industrial sector, boasting 11,000 companies providing a living for 4.5 million of our fellow countrymen and women, generating a turnover of 145 billion, nearly three times that of our luxury goods industries.
KEEPING PACE WITH THE WORLD’S POPULATION
France is Europe’s biggest producer of agricultural products, Europe’s second biggest exporter, and the 8th biggest producer in the world. And yet, all the while the amount of agricultural land shrinks by 220 hectares every day, despite the fact that there will be 8 billion mouths to feed on the Earth in ten or so years. At Euralis, with and for our members, our customers, our industrial partners and the general public – which has the right to demand accessible and good quality food – we are preparing for that challenge.