We innovate to ensure success for our customers
Innovation is one of the 3 Euralis strategic development areas. This is a lever for creating value which can be shared between Euralis and our partners. Here are some examples:
IN THE AGRICULTURAL DIVISION
Farmstar Expert, to optimise inputs
Euralis has teamed up with Airbus Defence and Space, Arvalis and Cetiom to develop the Farmstar Expert service, exclusively for the South-West of France. With the help of satellite imagery and precise agronomic models, farmers can analyse their crops’ requirements and target their inputs of fertilisers and phytosanitary products more accurately across their plots.
Castetis, a shop window for Euralis’s technical expertise
Set up two years ago by the Euralis Technical Department, the Castétis platform is the only one of its kind in the South-West of France. Across 2 ha., tests take place of different mixes, varieties and species under their particular climatic conditions (ray grass, hay, cereal mixes, legumes). That assessment provides reliable results, giving farmers innovative technical solutions and advice which are better suited to their needs.
IN THE SEED DIVISION
Euralis Semences launches 34 new varieties in 2015
13 new varieties of maize, 9 of sunflowers, 4 of rapeseed, 4 of sorghum and 4 of soya… The number and quality of these launches is due to the doubling of research work by the company over the past 6 years, and also the strong alliances we have established in the seed trade, giving us access to the most innovative technology.
With a clearly defined business strategy combining a mastery of cutting edge technology with the dependability and practicality of its farming roots, Euralis Semences is steering an original path in France, in Europe and in the world.
IN THE FOOD DIVISION
New winning positioning for Montfort
For the second year running, Montfort has seen excellent results, the fruit of a new positioning centred on taste, with the creation of a range of four recipes identified by a colour marker. This innovative approach has won over both supermarkets and consumers, who appreciate this guidance when selecting products, helping them choose the foie gras which suits them.
Rougié, an acknowledged capacity to innovate
Technical innovation (freezing from hot, frozen escalopes, frozen deveined foie gras etc.) bu also culinary creativity (foie gras ice cream, foam, crème brûlée etc.) lie at the heart of Rougié’s know-how. Because it knows its chefs well, Rougié can offer them services and technical solutions, as well as helping them constantly reinvent the art of cooking with foie gras.
To ensure that its cheese soufflé can be turned out perfectly, Jean Stalaven has implemented a new material which prevents the soufflé from being “broken” during the delicate phase of removing it from the container. This innovation is a real leap forward, bringing simplicity and speed.
Euralis foie gras supply chain rewarded
Euralis has launched a project to overhaul its organisation and the Sales & Operations Planning process, so that it can improve its forward planning of duck rearing and slaughtering for the foie gras trade. The supply chain project involves 11 plants and 4 logistical platforms in Europe, and will enable delivery to customers throughout the world. Indicators have shown a 14% reduction in stocks over two years, along with a 40% reduction in products being written off (out of date) and quality-downgraded within a single year. The project received 3rd prize from in the Kings of the Supply Chain 2014 competition organised by Supply Chain Magazine.
IN THE INVESTMENTS AND DEVELOPMENT DIVISION
Origine France Garantie label for Green Giant sweetcorn
In September 2013, the Seretram site in Les Landes, which came about through a partnership between General Mills and Euralis, was awarded the Origine France Garantie label. The site has been producing sweetcorn under the Green Giant brand since 1975. To receive that label, the product must be made in France, and the main ingredient and part of the packaging must be of French origin. The label is recognition of an approach which encourages the establishment of a roots in the area and a local approach to ensure product quality: with Seretram, that means 350 cooperative members farming 6,000 ha. of sweetcorn.