INVESTMENTS AND DEVELOPMENT DIVISION
THE INVESTMENTS AND DEVELOPMENT DIVISION HELPS EURALIS’S MEMBERS DEVELOP THEIR BUSINESS OPERATIONS
The Investments and Development Division incorporates our partnerships in the vegetable industry with Seretram (General Mills) and Soléal (Bonduelle), our joint subsidiary with Sanders in animal feed, our involvement in the ethanol supply chain with Océol, our partnership with Ronsard in poultry production and Euralis Vins, which offers mobile bottling solutions.
All the activities covered by the Division are aimed at enabling our members to diversify their production, develop their farms and guarantee them secure incomes through contractualised production.
INVESTMENTS AND DEVELOPMENT DIVISION BRANDS
ORIGINE FRANCE GARANTIE LABEL FOR GREEN GIANT SWEETCORN
The Seretram site in les Landes, the result of a partnership between General Mills and Euralis, has received the Origine France Garantie label. The site has been producing sweetcorn since 1975 under the Green Giant brand. To receive that label, the product must be made in France, the main ingredient and part of the packaging must be of French origin.
Christian Pèes, Euralis President, says “this label comes as recognition for our work with our partner, and helps sustain our roots in this area. The aim is to develop our members’ businesses: with SERETRAM, that means 350 cooperative members farming 6,000 hectares of sweetcorn.” Luis Gabriel Merizalde, President of General Mills in Europe, is similarly satisfied: “this label rewards the know-how of our teams and our group’s decision to be both a global and a local business, favouring the local approach to ensure the quality of its products.”