CAP 2012, the Group's strategic plan

The Euralis strategic plan, Cap 2012, was launched in late 2007. It sets clear ambitions for a five-year period.

Cap 2012 sets out:

 

Three strategic priorities:

• To strengthen our position in south-west France, by capitalising on the Group's areas of expertise and by investing in its established areas.
• To diversify into new and growth markets, to meet the new needs of consumers and find new outlets for our farmers.
• To develop internationally, to reinforce our positions and protect our established markets in the face of globalisation.

One objective: to achieve a turnover of €1.5 billion by 2012

One major ambition for each Division:

• APD Division: extend its geographical limits to ensure continued growth in the traditional Euralis sectors in the face of structural change,
• Seeds Division: deploy a conquest strategy by taking advantage of growth markets in Eastern Europe and consolidating R&D strengths,
• Gastronomy Division: underpin its leadership position on the foie gras market by reinforcing its modes of distribution and building a balanced world network,
• Catering Division: exploit a rapidly expanding market to strengthen our distribution networks and extend product ranges.

 

Already achieved in 2008-2009:

Priority: to reinforce our position in SW France

•  the opening of agricultural supply shops (Point Vert, Gamm Vert, Coop Vert)
•  extending its operations in the Gers
•  development of new outlets such as the hemp industry
•  acquisition of Comptoirs Durand (82)

 

Priority: to diversify into new and growth markets

• becoming a majority shareholder in Jean Stalaven, the leading of fresh and deli foods
• acquisition of the ESV company (84)
• creation of Eurosorgho, now the largest European sorghum producer, as a 50/50 joint company with Sud Céréales
• launching of the Lacq biofuels plant activity

Priority: to develop internationally

• doubling the production capacity of the seed production site at Cherkassy, in the Ukraine
• setting up three new Euralis Semences units in Romania, Bulgaria and Hungary
• development of Euralis Gastronomie in China